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Culture & Belonging

Building Identity-Based Cultures

What Organizations Teach People About Who They're Allowed to Be

By Dr. Brian S. Maiden, Executive Coach & Leadership Consultant

Sometimes the person who has become quiet at work isn't disengaged.

They may have simply learned what happens when they speak.

You've probably seen it.

Someone joins an organization with energy. They ask questions, offer ideas, and challenge assumptions. They bring exactly the kind of perspective the organization said it wanted.

Six months later, they're quieter.

A year later, they mostly do what they're asked.

Leadership may conclude that they aren't as engaged as they once were.

Maybe.

But I think there's another question worth asking:

What did they learn here?

Because every organization teaches people something about who they are allowed to be.

We spend a lot of time trying to build culture. We create mission statements, establish values, hold retreats, and put words like innovation, excellence, belonging, and collaboration on walls and websites.

Those things can be useful.

But they aren't culture.

Culture is what happens after the meeting ends.

It's what people learn they can say and what they quickly learn they shouldn't. It's whose ideas receive attention, who gets interrupted, who gets invited into the room, and who gets discussed after the door closes.

And let's be honest. Most employees can read a room long before leadership finishes explaining the culture.

They notice what gets rewarded. Which personalities advance. Whether disagreement is actually welcomed or merely described as welcome.

And then they adapt.

That's not necessarily a bad thing. Every environment requires some adjustment.

But there's a difference between adapting how we behave and repeatedly editing who we are.

Nobody has to call a meeting and tell someone to stop speaking.

That's what makes this interesting.

Culture rarely teaches its lessons that directly.

People learn them one reaction at a time.

Offer an idea and watch what happens.

Challenge a decision and remember the response.

Make a mistake and see whether it's treated as learning or added to your permanent record.

Eventually, people figure out the unwritten rules.

Say this. Don't say that. Challenge this person. Probably don't challenge that one.

That's how someone who entered an organization ready to contribute can slowly become someone who simply does what's asked.

They haven't necessarily stopped caring.

They may have learned the cost of being fully engaged.

The Culture People Actually Experience

There is the culture an organization says it has.

And there is the culture people experience.

We Say
People Experience
We value different perspectives.
Different perspectives are welcome until they challenge someone important.
We encourage innovation.
Take risks. Just make sure they work.
We care about wellness.
Just don't let wellness interfere with productivity.

That's the real orientation.

Not the onboarding presentation.

People watch what happens when someone makes a mistake. They notice who receives credit. They see whether poor behavior is tolerated from high performers. They pay attention to what happens when someone disagrees with a leader.

That's how culture gets taught.

Which is why I think organizations should spend less time asking:

How do we get people to buy into our culture?

And more time asking:

What kind of environment are we asking people to buy into?

Who thrives here? Who has to work harder just to belong? Whose leadership style is considered legitimate? Can people disagree with authority without paying for it later? Do people have to become someone else to succeed here?

Because organizations sometimes confuse belonging with fitting in.

They're not the same.

Fitting in says: Become more like us.

Belonging says: Become part of us without disappearing.

That doesn't mean abandoning standards. Healthy organizations need shared expectations, accountability, and purpose.

But shared purpose doesn't require shared personality.

People already enter our organizations with roles attached to them. Executive. Professor. Assistant. New hire. Senior leader.

Those roles tell people something about what they're supposed to do.

Culture teaches them something else:

Who they're allowed to be while they do it.

That's where organizations should pay attention.

Because the question isn't whether people can perform their roles. Most can.

The question is how much of themselves they have to edit in order to perform those roles successfully.

And when organizations consistently reward one way of thinking, communicating, and leading, something interesting happens:

You can hire diversity and slowly train it out of people.

The people may remain.

Their difference doesn't.

Leaders have an outsized influence on this because people pay attention to what leaders permit, not simply what they say.

Talk about collaboration while rewarding competition? People notice.

Talk about wellness while celebrating exhaustion? People notice.

Say, "My door is always open," and then become defensive when someone walks through it with difficult feedback? They definitely notice that.

We're remarkably good students of organizational behavior.

Which means one of the most important questions a leader can ask isn't:

What kind of leader am I?

It's:

What does my leadership give other people permission to be?

That question moves leadership from intention to impact.

Culture Doesn't Need an Announcement

I don't believe leaders can manufacture culture.

They create conditions.

People learn whether they are trusted enough to think, safe enough to disagree, supported enough to take reasonable risks, and accountable enough to grow.

Do that consistently and culture emerges.

Not because someone announced it.

Because people experienced it.

Which brings me back to the employee who stopped speaking.

Before deciding they became disengaged, difficult, or simply weren't the right fit, maybe we should ask what the organization taught them.

Because eventually every workplace answers a question, whether its leaders intend to or not:

Who do people have to become in order to succeed here?

If the answer requires people to leave too much of themselves outside the door, the organization may still achieve performance.

It may even achieve excellence.

But I wouldn't call that sustainable excellence.

The strongest cultures don't simply ask people to contribute to the organization.

They create the conditions for people to contribute without disappearing inside it.


Dr. Brian S. Maiden is an executive coach and leadership consultant.